Alif adds Apple Pay for customers in Tajikistan

Alif has launched Apple Pay for its customers, giving iPhone and Apple Watch users a faster, more private way to pay in stores, apps and online. The rollout expands contactless payments in Tajikistan and keeps card details off devices and Apple servers.

Why it matters: - Apple Pay gives Alif customers a contactless payment option that reduces card handling, cash exchange and physical contact at checkout. - The launch expands access to mobile and online payments in Tajikistan and across the places where Alif cards are used. - Customers keep the rewards and benefits tied to their Alif cards when they use Apple Pay.

What happened: - Alif brought Apple Pay to customers in Tajikistan on July 28, 2026. - Customers can pay with iPhone or Apple Watch by holding the device near a payment terminal. - Apple Pay also works on iPhone, iPad and Mac for purchases in apps and on the web in Safari.

The details: - Every Apple Pay transaction is authenticated with Face ID, Touch ID or a device passcode, plus a one-time dynamic security code. - Apple Pay is accepted in grocery stores, pharmacies, taxis, restaurants, coffee shops, retail stores and other locations that support contactless payments. - Customers can use Apple Pay for food and grocery deliveries, online shopping, transportation and parking. - Apple Pay can also be used for in-app payments on Apple Watch. - Card numbers are not stored on the device or on Apple servers when a credit or debit card is added to Apple Pay. - Apple assigns a unique Device Account Number and stores it in the Secure Element, a certified chip designed to protect payment data on the device. - On iPhone, customers can open Wallet, tap + and follow the steps to add Alif credit or debit cards. - Once a card is added to one Apple device, customers can start using Apple Pay on that device right away. - More information on Apple Pay is available here. - More information on Alif is available at alif.tj.

Between the lines: - The launch fits Alif's broader push to expand digital financial services across Central Asia. - Apple Pay adds a familiar global payments option for customers who already use Apple devices, which can help make digital payments feel simpler and more secure. - Alif's focus on privacy and security aligns with Apple Pay's core positioning, which may help adoption among customers who want alternatives to cash and card swipes.

What's next: - Alif customers with supported Apple devices can begin adding eligible cards and using Apple Pay immediately. - The broader impact will depend on how quickly merchants in Tajikistan and across Alif's footprint expand contactless acceptance. - Alif will continue offering digital services through its app, including payments, transfers to more than 190 countries and installment solutions.

The bottom line: - Alif's Apple Pay rollout gives customers a more secure, contactless way to pay while extending the fintech company's digital payments push in Central Asia.